Motorola Becomes Third-Largest Smartphone Brand In The US For The First Time: Counterpoint Research
Motorola became the third-largest smartphone brand in the United States in 2021, accounting for nearly 10% of the overall market, according to a market research firm. Apple topped the US market with a 58 percent market share, while Samsung finished second with a 22 percent market share.
Smartphone shipments increased by 131 percent year over year (YoY) in 2021 for the Lenovo-owned smartphone brand. In the United States, it placed in second place for smartphones under $400. (approximately Rs.). For the first time this year, Motorola entered the top three smartphone markets in the United States.
According to Counterpoint Research’s newest Market Pulse Service report, Motorola has evolved to become the third-largest smartphone OEM (original equipment manufacturer) brand in the United States.
According to the research, Motorola’s sales increased by 131% year over year in 2021, giving them a 10% share of the US smartphone market.
As previously said, Apple topped the market with a 58 percent share, followed by Samsung in second place with a 22 percent share. Apple and Samsung maintained the top sellers in the premium market, while Motorola placed second in the $400 (about Rs. 30,300) and lower pricing segment in the United States.
During the feature phone era, Motorola was the largest handset OEM in the United States in 2008. This is, however, the first time the company has cracked the top three in the US smartphone market.
Motorola’s performance is expected to be aided by LG’s impending retirement from the smartphone market. Last year, LG announced the shutdown of its non-profitable mobile division, which had lost $4.5 billion over nearly six years (roughly Rs. 33,010 crores).
According to the study, Motorola stepped in to fill the void left by LG by becoming the United States’ third-largest smartphone manufacturer. According to Counterpoint Research, Motorola’s success is due to its sub-$300 (about Rs. 22,700) smartphone portfolio,
which includes the Moto G Stylus, Moto G, and Moto G Plus. According to Counterpoint, Motorola raised its market share in US prepaid channels including Verizon Prepaid and Metro to 28 percent.
According to the market research firm, the company will grow in the coming years. As the US subscriber base migrates to 5G, Motorola’s growth is likely to be powered by a wave of affordable foldable phones. There are still facts that are updated. Stay tuned for more updates.
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