Naomi Osaka As A Brand Ambassador To Bring More Women To Crypto
• The tennis star will focus on enticing women to invest in cryptocurrency.
• In FTX Trading, Osaka will be given an equity status.
• FTX will also make a charitable donation as part of the agreement.
FTX, a cryptocurrency exchange established in the Bahamas, has announced a long-term relationship with Naomi Osaka, a four-time Grand Slam singles champion who will serve as a global ambassador for the trading platform.
Osaka will focus on onboarding more women onto FTX’s platform and introducing them to the world of Web 3 technologies. She will also receive an equity stake in FTX Trading Limited and compensation in digital assets for her role.
With this arrangement, Osaka joins FTX’s roster of sports ambassadors, which includes seven-time NFL champion Tom Brady, baseball sensation Shohei Ohtani, and NBA great Stephen Curry. “We’ve heard data about how few women are involved in crypto in compared to other financial industries, which echoes the disparity we see in other areas,” Osaka said.
“Cryptocurrencies Were Founded With The Goal Of Making Them Available To Everyone And Eliminating Entry Barriers.”
According to the deal, Osaka will “creatively direct and produce content” for a global audience and will wear the FTX brand throughout her tournament at the Miami Open, which begins on March 21.
In addition to the long-term cooperation, the exchange will make a philanthropic commitment to Play Academy, a charitable organization founded by Osaka in collaboration with Nike and Laureus Sport for Good with the goal of changing girls’ lives through sports. “Our collaboration with Naomi Osaka will help us achieve our aim of including more diverse voices in the future of digital money and Web 3.0.
I’m looking forward to collaborating with Naomi as we seek to educate those groups and make a positive difference in the world “[FTX CEO] [Sam Bankman-Fried] remarked. Osaka is no news to the crypto world, having previously been ranked No. 1 in singles by the Women’s Tennis Association (WTA).
She and her sister Mari launched a non-fungible token (NFT) collection in August 2021, which sold for over $600,000. (roughly Rs. 4.5 crore). In the past, the tennis player has expressed interest in cryptocurrencies like Dogecoin, hinting that token ventures could “spring up.”
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