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HomeEntertainmentFor Netflix's Ad-Supported Subscription Plan Tie-Up, Google And NBcuniversal Lead Bid: Report!!!

For Netflix’s Ad-Supported Subscription Plan Tie-Up, Google And NBcuniversal Lead Bid: Report!!!

HIGHLIGHTS

  • Inflation, the conflict in the Ukraine, and intense rivalry were cited as reasons for Netflix’s loss.
  • By 2022, Netflix might roll out its less expensive ad-supported option.
  • The ad-supported tier is expected to go live by December, according to Netflix executives.

Netflix Updates: According to sources cited by the Wall Street Journal on Wednesday, Google, owned by Alphabet, and NBCUniversal, owned by Comcast, are the front-runners in the competition to partner with Netflix to help it develop a subscription service supported by advertisements.

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According to the source, NBCUniversal’s sales team can help Netflix sell adverts in the US and Europe, and Comcast’s Freewheel section of video advertising can help with technology to deliver ads.

ACCORDING TO THE ARTICLE, GOOGLE, WHICH ALREADY WORKS WITH NETFLIX AS A SUPPLIER OF AD-BUYING TECHNOLOGIES, MAY PURSUE AN EXCLUSIVE PARTNERSHIP.

Requests for comment from Reuters were not immediately answered by Comcast, Netflix, or Alphabet. Netflix reported a loss of members for the first time in more than ten years in April, blaming inflation, the Ukrainian conflict, and tough competition. The business might launch its more affordable, ad-supported membership plan by the end of the year, as was previously announced.

Netflix executives intend to introduce the ad-supported tier between October and December 2022, according to two people with access to the internal letter who shared it with The New York Times last month.

Netflix

Among Disney+, HBO Max, Amazon Prime Video, Apple TV+, Hulu, Peacock, and Paramount+, Netflix is one of the only ones internationally to offer multiple plans that differentiate based on video quality and the number of concurrent screens, rather than content. As a result, it’s unclear at this time how its foray into advertising will proceed.

THE NETFLIX MOBILE, BASIC, STANDARD, AND PREMIUM PLANS WILL THERE BE AN AD-SUPPORTED VERSION?

Given that it would enable Netfli’x to broadly target customers, that seems likely. Netfli’x reported a loss of members for the first time in more than ten years in April, blaming inflation, the Ukrainian conflict, and tough competition.

According to some sources, the business may launch a more affordable, ad-supported membership plan before the end of the year.

Sambhrama S
Sambhrama Shttps://premierenext.com/
My name is Sambhrama S, from Shimoga, Karnataka. I'm studying in MSC Biochemistry at Mysore University Mysore. I am interested in reading books, listening music, painting. I am also passionate to write good content on various day to day issues.
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