- Some e-cigarette products made by other manufacturers have received FDA approval.
- Juul asserts that vaping can be a more advantageous choice than smoking cigarettes.
- A rise in youth vaping was attributed to Juul.
FDA Updates: The US Food and Drug Administration announced on Thursday that it had ordered Juul Labs to remove all vaping products from the market after determining that the former market leader had neglected to address key safety issues. Due to Juul’s move, competitors will now have more opportunity to grow their market share.
FDA Commissioner Robert Califf said in a statement that “today’s action is additional progress on the FDA’s commitment to ensuring that all e-cigarette and electronic nicotine delivery system products currently being marketed to consumers fulfil our public health requirements. ”The Juul device and its pods, which are now available in the flavours Virginia tobacco and menthol with nicotine strengths of five and three percent, are among the affected products.The FDA concluded the data supplied “lacked sufficient information regarding the toxicological profile of the products” after two years of reviewing the company’s marketing application, it added.The company’s study findings, in particular, “raised concerns due to limited and contradicting evidence,” the statement continued, “particularly addressing genotoxicity and possibly dangerous substances seeping from the company’s unique e-liquid pods.”Juul was held accountable for a rise in teenage vaping due to its marketing of cigarettes with fruit and candy flavours, which it discontinued in 2019.
The FDA declared that the sale of e-cigarettes with flavours other than tobacco or menthol will be unlawful unless expressly permitted by the government in January 2020.The agency has given its approval to various e-cigarette products made by other companies, including the market leader at the moment, Reynolds American, NJOY, and Logic Technology Development.Juul has suggested that vaping goods can address the negative effects that traditional cigarettes have on one’s health.According to Chief Executive KC Crosthwaite, Juul’s products “exist only to move adult smokers away from combustible cigarettes,” and the firm is “working hard” to restore its reputation after a “erosion of confidence over the previous few years.”President Joe Biden’s administration announced on Tuesday that it would draught a new law requiring cigarette producers to lower nicotine content to non-addictive levels. The initiative asks the FDA to draught and publish a rule, which the business community will likely contest.